CIPA data report shows continued declines

GaryPageau ,

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Camera stats, source: CIPA

Every year, Japan’s Camera and Imaging Products Association (CIPA) releases annual statistics for its member companies. The downward trend of the last few years continued through 2020, with 8.78 million units shipped, down from 15 million in 2019 and 20 million in 2018. Clearly, the COVID-19 global pandemic did not improve the trend, which was already in decline.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.